3) What kind of media institution might distribute your media product and why?

Having researched into a few music magazines such as "Q", "NME" and "Word" I have come to the conclusion that my magazine has more in common with NME than any other, therefore meaning that it should be distributed in the same way using IPC media. I had done a bit of research into NME, but when I researched into this magazine a bit more, I realized that our magazines are so similar. I would like to add that this was not done on purpose.

The reason for my conclusion is because:

1) NME reports on festivals - which I also did in my magazine, as I felt that it appealed to the particular audience I was targeting to more.

2) NME have reported on artists who are currently around in the music industry, which is also similar to what I have done and as I have mentioned on my front cover about Kate Nash - and where she has gone - because not many people know what she is doing at the moment, only if they were to know this and also be a fan of her. (An example of NME mentioning "at the moment" bands on their front cover is on: http://www.nme.com/artists/kate-nash which is an example of one of their recent front covers). Again, this is similar to what I have done, as on their website they have an archive of bands and artists which can update you on what they are currently doing. For example, (as I have mentioned her in my magazine) they tell me all about Kate Nash and what she is doing: (http://www.nme.com/artists/kate-nash). Because of this I feel that the way in which NME is distributed should also be how my magazine, "String Set" is, as I want my magazine to not just talk about music, but also music news, which is an other thing that NME does, which I feel would fit in with my magazine.

3) NME give information on concerts near by, which is something which I have also included in my magazine where it says on the contents page "gigs nearest and dearest". I feel (after realizing that both of the magazines do this) that my magazine focuses on music as well as "music news", which I think could generate more of an interest; as music news can relate to more people who could not be seen in my reader profile, meaning, that if my magazine was to be sold in shops - there could be a possibility that i would have a higher circulation and profit.

Now my fourth and final reason as to why I believe my magazine would be better suited to be distributed by IPC media is because they have had a lot of experience distributing for magazines which are well known for many different people, such as: NME, Ideal Home, Look magazine, Now magazine, Marie Claire, Woman And Home and also Horse And Hound (to name but a few). I feel that my media product would be something different for IPC media as their audiences are already varied, but do not have a product which specifically targets the audience that I want to do.

With all of my reasons in mind, I think that IPC Media is the best distributor because it would allow my magazine to have more of a chance at selling well, as the magazines which this company distributes are well known and get an average amount of television adverts and they all also have a website which is of high standard - which allows audiences to gather even more information that what would be in the magazine itself.