4) Who would be the audience for your media product?

Meet Faye:

You are most likely to find Faye vigorously ramming the clothing rails to find the old school ralph lauren jumper or Pixie Lotts unwanted dress in the bargains at Oxfam. This music loving girl will have just returned from the Glastonbury and Reading music festivals, and now most probably broke - but just starting to save for the next best music festival. Their money will be spent in places such as HMV or itunes, and their "recently viewed" internet pages will be pure volume and youtube trying to find the next best artist to share with their friends whilst cruising in their friends VW beetle. Music is the most important thing in their life, as well as the fashion trends in the world of BOHO chic by following people such as Pixie Lott or Alexa Chung for inspiration.

She will either be living at home or sharing a flat with her friends or flat mates if she is at university. University will be on the cards, but not until they have had enough festival experience and life experience.

Her idol will be someone you have never heard of. She is unique. Her style is something you envy and most of all, she know's how to have a good time without spending a lot of cash.

People such as Faye will also be the normal target audience for my magazine. The age range will be between 16-25 because some people are seen to not be as "mature" as others, therefore meaning that the audience can be wider in terms of the age.

The target audience is also boys as well and i tried to use multi-sex colours such as oranges and whites which imply summer, are bright and could also show that the magazine is made for both sexes.

IPC Media will also be a good distribution company because it will allow them to know specific techniques which could appeal to Males and Females, as they have a wide range of media products which are targeted at many. Also, IPC media would be good for targeting my audience because they don't have a product which is targeting at 16-25 year old men and women, meaning that their ideas could be wider, meaning a possible bigger marketing scheme.

The reason why Faye would buy "String Set" is because she would be intrigued with what was on the front cover, as the information which the magazine would include on the front cover would be things which would make everyone take an interest.

With my magazine including various information on various music related stuff, this would also attract Faye to buy it, as she is interested in fashion but also listening to music at the same time - at home or with friends at a concert. She would want music which sticks in her head forever because thats just the way that she is. Unique.