2) How does your media product present particular social groups?

To the left: My model sadie

To the right: Alexa Chung (my inspiration)

The target audience for my media product was an indie teenager/young adult (age: 16-25). For my double page spread I wanted to keep in mind the festival style, as the majority of my audience would go to festivals during the summer, or will like the idea of going to one in the near foreseeable future.

My model, Sadie is a brunette who has a "messy hair" look, which I thought fitted in with my festival idea, as nobody has the chance to cleanse themselves properly at a festival due to the fact that there is no real shower facilities. With the fact that my models would also have a natural look; with no hair products, would also fit in within my particular social group. However, I do understand that my particular social group would normally wear hair products.

Clothing

Here, I felt that I should dress her in a baggy top, over a short denim skirt with knee high socks and wellington boots to create a messy and free festival look. For inspiration I used Alexa Chung and also an image I found using weheartit.com. I tried to keep the look of my model simple, yet fashionable, by using minimal clothing, as the festival period is in the summer, and on a normal summers evening, the weather would be warm, therefore meaning that not many people would be wearing that many clothes.

For this particular picture, I asked Sadie to pull the vest strap down to reveal some of her bra, which I felt was appropriate when presenting my particular social group, as they like to go out and become intoxicated: leading to "drunk" people wanting to rid of their clothes, hence why I asked my model to sit like this.

Make-up & Hair

The make-up which I used on my model was made to look natural; with skin colour foundation, some blusher and then some clear lip-gloss for a summer look. Again, thinking of the festival go-ers I decided that it would look less staged if the make up was to look normal with no over the top lipstick or eye shadow, as people wouldn’t actually spend that much time putting on make up at a festival. Similar to the make-up, I wanted to keep the hair natural, and as my models hair is naturally messy and un-straight. I thought it would look good if I left it with no hair products, and just a bit of roughing up. Like Alexa Chung’s hair, Sadie’s hair is brunette, so it meant that I was able to style it more to the look of my inspirational image.

Mis-En Scene.

In all of the pictures I have researched of festivals for inspiration it has included either a field, camping surroundings or other people etc. With this thought in mind I looked around for places with a large area for me to be able to photograph in, also making sure that there was a nice background, which could be included in my own photographs. As I live within the countryside, it was easy for me to be able to find a tranquil looking place. The reason why I wanted the field to be clean and tranquil looking is so the pictures had a different look to normal festival images.

Angle of the shot

Whilst I was taking pictures of my model, Sadie, I tried messing around with various angles through different shots until I found one that I liked and one that my model felt comfortable shooting for, also keeping in mind my magazine layout. When I chose this shot, it meant that:

A) I could add text down the left hand side, and also some on the right.

B) That this angle represents someone who would not be a professional photographer, as the majority of normal photographers will shoot someone (normally) straight on. The reason why I used it is because I had a thought in mind which meant that a professional photographer would not have been at a festival, and as the article it represented if for the audience to write, I thought it would fit in with the magazine better.

I think that this angle also shows the expression of happiness which i feel also represents the particular social group that I am marketing to. This picture shows her having fun, also similar to what my reader profile for "String Set" are like, as it states that “they know how to have a good time.” which shows this.

Posture and Gesture

I wanted this shot to look natural, so we made her laugh, which meant that I was able to capture a normal position (whilst I was holding the camera) which was also inspired by an image which I found whilst looking at festival images. As my article was based on festivals with people having a good time, similar to what my target audience do, I decided that this posture would fit in with my style and also, as I did, think that it could be versatile, which meant that I could use it for my front cover and also my double page spread, as I could easily insert text on the right hand side, which in the end i didn't.

Dis-guarded material:

My other model Sam, whom I didn't include images of in my magazine was similar, however, I decided that her look should be more groomed indie, instead of a messy indie like my model, Sadie. The reason why I decided that Sams look was to be more groomed is because if indie kids aren't attending a festival, then they care a little bit more about their look - and at the time I hadn't contemplated the idea of writing about a festival go-ers experience.

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