You are most likely to find this old teenager vigorously ramming the clothing rails to find the old school ralph lauren jumper or Pixie Lotts unwanted dress in the bargains at Oxfam. This music loving girl or guy will have just returned from the Glastonbury and Reading music festivals, and now most probably broke - but just starting to save for the next best music festival. Their money will be spent in places such as HMV or itunes, and their "recently viewed" internet pages will be pure volume and youtube trying to find the next best artist to share with their friends whilst cruising in their friends VW beetle. Music is the most important thing in their life, as well as the fashion trends in the world of BOHO chic.
They will either be living at home or sharing a flat with their friends. University will be on the cards, but not until they have had enough festival experience.
Their idols will be people you have never heard of. They are unique. Their style will be something you envy and most of all, they know how to have a good time without spending a lot of cash.
Examples of Reader Profiles:
Elle:
The reader profile for 'Elle Magazine' is very detailed with things that you should know. It includes relationship status', employment and other things, however, these are stats of their real consumers.
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